I’m a Principal UX Designer at Amazon Ads in Seattle. I’ve been working at Amazon since I joined as an intern in 2013. For the last few years, my work has focused on design systems and web accessibility.
Storm design system
I’m the lead designer working on our design system for Amazon Ads. Since 2019 I’ve led projects to rebuild our documentation site for designers & engineers, learned React development, reviewed hundreds of code contributions, launched two visual redesigns of the system, and helped the team implement full support for accessibility features, internationalization, design tokens, and mobile web support.
Our system supports a $50B/year business across more than 800 software projects.
I’ve also created and maintained Figma libraries for Storm, and led the adoption of Figma for our design org of 100+ people.
Amazon Ads API
In 2023, I worked with a small team of PMs and engineers to rethink the Advanced tools center, our documentation site for Ads API developers. We shipped a new home page, revised navigation and information architecture, improvements to site search, mobile web support, and a new template for OpenAPI spec pages. We also published a new dashboard page where API integrators can track their metrics and investigate issues with their applications.
Amazon Ads Console navigation
I’ve contributed to many projects improving and extending the design of the Amazon Ads Console navigation since 2019. (Still working on it!)
For example, in 2022–23 I helped unify the information architecture of Amazon DSP and Sponsored Ads applications into a single nav system that supports all account types.
Amazon Ads Console mobile support
I led a project that added support for adaptive mobile web views to a desktop campaign management site. Measuring the % of mobile page views that see a mobile-optimized layout vs. a zoomed-out desktop layout, we went from 0% to 90% coverage in a few months. This project later allowed us to support Sponsored Products advertising in the Amazon Seller app.
Accessibility leadership
I conduct accessibility audits, track down issues, and contribute code fixes to resolve them. I co-host accessibility office hours for our org’s design and engineering teams. In 2023, I was a co-author on the Amazon Ads plan to deal with the European Accessibility Act. I’m an IAAP certified accessibility professional.
Older projects:
Amazon Shopper Panel
I designed Amazon Shopper Panel, an app for iOS and Android where customers can share their receipts from non-Amazon purchases to earn monthly rewards. (TechCrunch)
Language of preference support
I helped add support for language translations in Brand Stores and Sponsored Brands, so that shoppers who change their language on Amazon get appropriately translated brand content.
Landing Page Builder
I was the lead designer for Landing Page Builder, an internal web app that let designers publish custom content on Amazon without writing any code. Visual designers used this product to build thousands of interesting and creative experiences, both for standard “templated” campaign pages and more complex custom sponsorships.
Advertise Your App
I designed ad formats and a campaign building UI for Advertise Your App, a product that let app developers automatically create mobile app download campaigns. (TechCrunch)
Amazon display ad placements and formats
For the first few years after joining, I worked on inventing, testing, and improving ad placements and formats for Amazon’s desktop and mobile properties.